Building in public · 2026
Tools for professionals who work full-time and still want to create.
A studio shipping useful things — quietly, consistently, and without waiting for the perfect moment.
Executive by day.
Builder by choice.
I lead technology at a large, diversified enterprise — the kind of organisation that has its hands in nearly everything. The days are full.
Evenings are mine. I use them to ship.
Eascend is where those hours compound. Not a hobby. Not a fantasy. A genuine attempt to build things that are useful, honest, and sustainable.
Something useful
is on its way.
Three things in progress. No names yet. Be first to know when they're ready.
A Mac app for music lovers.
Built for the moments when music isn't just background — it's the whole point.
Systems for the overwhelmed professional.
For people juggling more than one life. Templates and tools that actually hold together under pressure.
Tools for the Muslim professional.
At the intersection of faith, career, and modern life. Purpose-built, not afterthought-added.
AI as leverage.
Systems as the foundation.
Workflow automation
Operational processes rebuilt for speed. Less manual overhead, more time on work that actually moves things.
AI-assisted building
Every product here is built with AI as a collaborator — not a shortcut. The craft stays human.
Ship, learn, improve
Small bets shipped fast. Revenue from day one. Doubled down on what works, quietly retired what doesn't.
Technology thinking,
without the full-time overhead.
Occasionally I work with founders and teams who need clear thinking on technology — strategy, decisions, direction — without the cost of a full-time hire. If that sounds like you, get in touch.
What I Bring