Building in Public · Dubai, UAE · 2026

Executive
by day.Builder
by choice.

Buildwhatmatters.

Toolsforprofessionalswhostillwanttocreate.

Productivity systems and AI-powered workflows for professionals who still make things. Built by someone doing exactly that.

See what I'm building →Work with Me

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Executive by day.
Builder by choice.
Shipping things that last.

Full-time executive. The day job runs at scale: strategy, systems, technology. The margin hours go somewhere else.

Eascend is where that time goes. Every product started as a problem I lived with long enough to solve myself. Notion systems, AI workflows, tools that didn't exist yet. None of it waited.

Workflow AutomationAI OperationsNotion SystemsDigital StrategyBuilding in PublicDubai · UAE

01 — Build in the margins

Don't quit your job.

You don't need to walk away from everything to build something real. The margins are enough; if you use them right.

02 — Ship over plan

Shipping beats planning.

An imperfect product in people's hands is worth more than a perfect one in your head.

03 — Scratch your own itch

Build what you actually need.

The best tools come from people who lived the problem. That's the only brief worth working from.

04 — Craft wins

Craft is the edge.

Anyone can automate. The differentiator is whether the thing is worth using.

How I Work

How I work.

Three principles I return to. They show up in every product, every engagement, every decision.

01 — Workflow first

Automate the real thing.

I don't automate for the sake of it. I map the actual workflow, find the one constraint that costs the most, and solve that. Everything else follows.

02 — AI as leverage

Intelligence applied.

AI is a force multiplier, not a replacement. I build systems where humans make judgment calls and machines do the repetitive work. Always in that order.

03 — Ship, then learn

Something useful, not perfect.

I build things that work, ship them, and improve from real feedback. Building in public keeps me honest. The timeline is the product.

Featured

What I’ve shipped so far.

Two finished products, built for how people actually work and unwind. Here’s the short version.

Productivity system

Strata

One framework for everything you’re carrying.

A second brain that holds your projects, goals, knowledge, and weekly reviews in one place. One honest loop runs underneath: capture everything, process with intention, review on your terms.

Four layers

Life Architecture, Active Work, Knowledge, Rhythms.

Two formats, one system

A Notion build and an offline GoodNotes journal.

Made for

+Made for

App · macOS · Windows · Linux

VizAmp

The Winamp visualizer, back from 1999.

A full-screen light show that moves with whatever you’re playing. The one Winamp feature nobody replaced, rebuilt to run on a 2026 machine. Point it at your library, pick a preset, go full-screen.

440+ presets

Fractals, fluid, cosmos, and a lot more.

Plays with everything

Spotify, Apple Music, YouTube Music, and the rest.

Grab these today →

Both available now in StuffSite.

Building · 2026

Stay tuned. More is on the way.

A few new things are in the works. Be first to know when they land.

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Something new is taking shape.

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Work With Me

Technology thinking,
without the full-time overhead.

Occasionally I work with founders and teams who need clear thinking on technology — strategy, decisions, direction — without the cost of a full-time hire. If that sounds like you, get in touch.

View services Get in touch →

Have a seat.

What I Bring

AI operationsWorkflow designDigital strategySystems thinkingGulf region contextShipping fast