Building in public · 2026

Tools for professionals who work full-time and still want to create.

A studio shipping useful things — quietly, consistently, and without waiting for the perfect moment.

About

Executive by day.
Builder by choice.

I lead technology at a large, diversified enterprise — the kind of organisation that has its hands in nearly everything. The days are full.

Evenings are mine. I use them to ship.

Eascend is where those hours compound. Not a hobby. Not a fantasy. A genuine attempt to build things that are useful, honest, and sustainable.

01You don't need to quit your job to build something real.
02Shipping imperfect beats planning perfect — every time.
03The best tools are built by people who actually need them.
04AI is the leverage. Craft is the differentiator.

Something useful
is on its way.

Three things in progress. No names yet. Be first to know when they're ready.

Coming soon
MacAudio

A Mac app for music lovers.

Built for the moments when music isn't just background — it's the whole point.

Coming soon
ProductivitySystems

Systems for the overwhelmed professional.

For people juggling more than one life. Templates and tools that actually hold together under pressure.

Coming soon
FaithProfessional

Tools for the Muslim professional.

At the intersection of faith, career, and modern life. Purpose-built, not afterthought-added.

How I Work

AI as leverage.
Systems as the foundation.

Workflow automation

Operational processes rebuilt for speed. Less manual overhead, more time on work that actually moves things.

AI-assisted building

Every product here is built with AI as a collaborator — not a shortcut. The craft stays human.

Ship, learn, improve

Small bets shipped fast. Revenue from day one. Doubled down on what works, quietly retired what doesn't.

Work With Me

Technology thinking,
without the full-time overhead.

Occasionally I work with founders and teams who need clear thinking on technology — strategy, decisions, direction — without the cost of a full-time hire. If that sounds like you, get in touch.

What I Bring

AI operationsWorkflow designDigital strategySystems thinkingGulf region contextShipping fast